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Creating A Resell Rights "Material Pack"
Include more than one sales letter So that your reseller will have more choices on using any sales letter suitable to him or mix and match.
Improve your sales letter until no further improvement can be made. Once the product and the Reseller Materials Packs delivered to your customer, you can’t change it anymore.
Most Resell Right product authors often overlook this aspect in the process of composing their sales letter. Remember that you are responsible for BOTH yourself and your resellers. Your resellers are going to resell your product to their own network of contacts so equip them to the max in your sales letter and this also means gathering testimonials so that your resellers don’t have to. NOTE: If you are selling private label resell rights, you don’t have to include testimonials.
Not only will your prospects be more convinced of buying your product from you, your resellers can easily resell your product and keep all the profits to themselves.
First impression really counts and as a product creator, you have to provide a nice cover for your resellers, too. To get a professional eCover for your eBook you can talk to Max Rylski at http://www.maxcovers.com or if you would like to design a professional eCover yourself, go to http://www.1clickcovers.com You can create a few different product covers and images for your resellers to choose.
Write at least 4 to 8 letters for resellers to follow-up with their prospects who don’t buy on first contact via auto responders. Your follow-up letter need not be so long – around 750 words would do. In your follow-up letter, you remind your prospect about your product, how it can benefit him, how it can save him money, time and effort, or how it can make him money.
There is a lot of truth in the adage “give and you shall receive”. If your prospect is interested in finding out more or believes that your product has the solutions to his problems, you’ve got yourself a sale. Your resellers will also appreciate it for easy use and convenience in marketing for themselves. You can use your sample product to give to potential Joint Venture partners for review, give to your resellers for their own promotion and affiliate recruiting purposes, as a free gift for subscribing to your mailing list, and put in E-book directories.
You want to reduce as much work as possible for your resellers so that they can concentrate solely on setting up their own Internet Business and do the marketing for you.
In your guide, you show, step-by-step, on how to set up his Internet Business using the marketing materials found in the Reseller Materials Pack. This will eliminate as much guesswork as possible on the part of your reseller thus setting up is easy as A to Z for him.
You can also consider giving your reseller a crash course in Internet Marketing in your reseller’s guide. Therefore, your reseller will provide the marketing on the right track without having go through trial and error. Furthermore, creating a reseller’s guide makes your reseller more interested in reselling your product because it is obvious that so much effort has been put into getting your resellers to start on the right track.
This is yet a profit center where you pitch in on how and what your resellers can do to earn back-end profits by selling more copies of your product. You can include a Thank You Note or an advertisement in your Reseller Materials Pack.
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