Selling Resell Rights

As I said earlier in this e-course, selling resell rights can be even more profitable than buying resell rights and quickly setting up an online business.

Simply put, hundreds of thousands of people are looking to start their own online business and thousands and a large percentage of them will be trying to do it with internet marketing...and that is where you come in and offer them an opportunity to have their own online business, almost instantly!

And the best part is, you will actually be helping these people out a great deal. Sure, you can write an e-book and teach people how to create their own online business which will take a lot of hard work...

Or you can actually give them their first online business! It really is a win-win type of deal.

Ok, selling resell rights is a great way to make money and probably the easiest way to have your very own high ticket product. But that’s not the only reasons selling resell rights is a very profitable and great way to make money on the internet...

• If you convey Basic or Master Resell Rights to your product, you can leverage your marketing efforts on an army of resellers to sell your product to a wider audience, spreading your name and status at no expense on your part.
• While your resellers get to keep all the profits from up-front sales, you can count on their customers to be YOUR customers as you can embed your product with your affiliate links.
• You get to charge resellers customization fee if they want to rebrand certain parts of your product with their own affiliate links to enjoy back-end profits from the same customers.

  This is an attractive back-end profit center for you as a Resell Rights product author as upon the release of your product, you have two appealing target markets: the niche market as you have already known, and the other – the resellers!

• Resellers are usually more motivated than affiliates as they have invested some money into purchasing products with resell rights.

  Thus you leverage your marketing efforts on a more quality group of marketers.

Reasons why becoming a resell rights author is not so great:

• Creating your own quality product demands a great deal of time and expertise on your part which you might or might not have.

  If your product is poor inequality, your resellers might not want to resell your product as it can be hard to sell.

• You need to be able to write a persuasive sales letter for you and your resellers to use. Writing a powerful sales letter (with a conversion rate of 1% or more) is not an easy task. If you don’t have a flair for writing, you will do well to consider hiring a top-notch copywriter to get the task done for you. This is crucial as once your resellers have your sales letter, you cannot do anything to change or improve the sales letter.

• You need to create your Reseller Materials Pack such as advertisements, follow-up letters and images for your resellers to use. If you don’t reduce your resellers’ setting up task, either they aren’t going to get started at all or they will do things the wrong way.

CREATING YOUR RESELL RIGHTS PRODUCT

If you choose to create your own resell rights products, here is advice that is sure to help you along the way:

It is preferable that you choose writing an E-book to resell as it is the best-selling digital format in the Internet marketplace.

You can easily embed your E-book with your own affiliate links as well as for your resellers to earn back-end profits.

• Recommend products or services you own or you are an affiliate for in your digital product as solutions to your customers who purchase your digital product.

Where possible, don’t paint them as advertisements as no one buys to read advertisements. People buy digital products to gain useful information and look for solutions to solve their problems, benefit them, or even make them money. This is where you can recommend further solutions that can help your customers to achieve their goals with fewer obstacles. For example, if you sell an information product on how to use auto responders effectively, you can recommend an auto responder service you either own or are an affiliate for in your product. Your customer won’t mind and in fact, appreciate your recommendation as probably he will soon need one to get started with.

• Include affiliate links relevant to the topic of your digital product

Since you will leverage your marketing efforts on an army of resellers, it won’t be long until your name, status and affiliate links become viral, receiving exposure at no expense on your part. Therefore, you can earn back-end income from your reseller’s customers.

But be careful not too overshadow your digital product with too many affiliate links. As not only will your customers be disturbed by them, very likely no one is willing to resell your product, even if you told them that they can keep all the profits to themselves.

• Produce quality information in your product that meets the demand of your target market

Remember that if there is no demand for your product, it is pointless to sell it in the first place.

If you have troubles creating your own digital product, you can create your product with the help of your business associates or interview an expert in the subject.

You can either do this in a Joint Venture or reward your interviewee the Resell Rights to your product when it is completed.

• Price your product reasonably

Beware not too price your product too low or too high as it can be difficult for your resellers to resell.

To add more value to your digital product, you can package in other people’s products that you have the rights to resell or give away as a bonus in your product as long as the products are complimentary to your primary product.

You can put your name into your product’s title to receive more exposure and an expert status in a short time.

For instance, your product can be entitled “John Doe’s Oriental Cooking Secrets”. Since your resellers are reselling your product and cannot alter the contents of your product, you get to receive more recognition in your field of expertise at no expense.

• Create a back-end income opportunity for your resellers

In the early years of the Resell Rights mania, products with Resell Rights were created only to benefit their authors. Things have changed today and resellers are now wiser in their choice of selling Resell Rights products. Give your resellers a chance to earn beyond the upfront sales.

Search for quality products or services under your topic with an affiliate program for you to join.

The aim of your product is to provide good solutions and helpful resources in effort of solving your customer’s problems or benefiting him. Assure your customer that the products or services you recommend are quality ones and are not there simply because they have an affiliate program.

If you are creating an E-book, set your paper size to “letter” size instead of A4 size, especially if your customers are mainly Americans.

Resale rights terms and condition

Convey Master Resell Rights to your product as a bonus for your customers so that they can resell and keep all the profits to themselves.

This will also encourage them to resell to THEIR customers and on and on. This is a perfect viral marketing method for you as a Resell Rights product author.

• To protect the quality of your product, set a minimum selling price for your product in your Resell Rights terms and conditions.

Setting a minimum selling price for your product will protect you, your product and your resellers from desperate resellers who are ready to sell your product at a very low price or auction it off at an auction site.

• In your Resell Rights Terms and Conditions, don’t allow your resellers to resell your product on auction sites such as eBay.com.

You want to prevent desperate resellers from undercutting both you and other honest resellers in terms of pricing. Auction sites are known to be graveyard for Resell Rights products are devalued and cut down from their prime. Don’t find your product there, especially not too soon!

• Be strict but reasonable in your Resell Rights terms and conditions.

Let your resellers know that while they can enjoy the income opportunity that comes with your product, they will also have to follow the rules listed in the terms and conditions for everyone to enjoy and appreciate.

Also, you must be serious about taking action against dishonest resellers who violate your Resell Rights terms and conditions. You have to protect the quality of your product and at the same time protect other resellers. Now, you know that this is a responsibility that also comes with being a Resell Rights product author!

• Allow your resellers to resell your product ONLY in electronic/digital version.

If your reseller’s customer receives the printed version of the product, it will be impossible for the customer to resell it without losing it. Furthermore, if your product is conveyed with Master Resell Rights, your reseller’s customer should also have the Master Resell Rights and an electronic copy of the product.

In your Resell Rights terms and conditions, remind your customers that they can resell your product and keep 100% of the money without having to pay you a single cent.

• State in your Resell Rights terms and conditions that your resellers are NOT allowed to use SPAM to resell your product.

State in your Resell Rights terms and conditions that your product is NOT to be give away for free

Except for a few exceptions such as can be added to aphid membership site, given as a bonus to another product the reseller is selling, or bundled into a paid package. If your product is free for give away, it will defeat the purpose of having an income opportunity for your resellers that they may as well give your product away for free or you should convey give away rights instead of Master Resell Rights.

If you are selling your product with Master Resell Rights conveyed, state in your Resell Rights terms and conditions that your customers cannot resell the product and the Master Resell Rights separately as the rights already come as a bonus to your product

The selling point here is that your customers don’t need to purchase the rights separately from the product.

 

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