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Marketing Resell Rights Products
There are many ways to market and sell the products you won resell rights to, and as you may all ready know good marketing will translate into a good income. Here is advice and tips on how to market you’re the products you own resell rights to:
If you’re looking to open an affiliate program account, look no further than PayDotCom. You want to use an affiliate program because no matter how hardworking you are, you efforts cannot match the marketing power of hundreds, maybe thousands of affiliates, marketing the product for you.
You don’t mind paying them this much for commissions as you earn almost a clean profit from selling digital products on the Internet. For one, there is no cost involved in delivering the products to your customers. Secondly, the big commissions are attractive to your affiliates thus encourages them to promote the product on for you.
you will do well to consider making your affiliate program two-tier. This way, you make it possible for your affiliates to also earn commissions for every other affiliate they refer to your affiliate program thus encouraging your affiliates to work hard for you.
No matter how good your sales letter may be, a big number of your prospects won’t buy from you for various reasons. However, you can convert some of your prospects to become your affiliates.
Affiliate program directories such as http://www.associateprograms.com/ and http://www.refer-it.com/ are good places where your would-be affiliates look for good affiliate programs to join. You can easily recruit affiliates by submitting your affiliate programs to web sites dedicated to affiliate marketing.
This is a great way of recruiting affiliates.
This will encourage and motivate your affiliates to work hard and produce results for you. This is a good chance to look out for super affiliates.
You can easily extract all these materials from your Reseller Materials Pack. Your affiliates can use these marketing materials as their own as they will be selling on your part.
If you have a follow-up e-zine for your product with Resell Rights, you can write and send the last letter to your prospects two weeks after the second last letter was sent out of your auto responder to convince your prospect to be your affiliate. If your prospect doesn’t want to be your customer, you can convert him into becoming your affiliate.
Joint ventures are an awesome way to make money with a resell rights product you own rights to. What exactly are Joint Ventures or “JVs” ? Basically, a joint venture is when you agree with someone to get them to promote your product in exchange for a commission for every sale they make...this is how the big names in marketing make their fortunes!
Usually, you might offer more commissions and slightly more sophisticated marketing materials (e.g. free report rebranded with their own name and a liberty to place a one-page ad) to your Joint Venture partners. When approaching a potential Joint Venture partner, write your template letters from a position of leverage. In other words, know your product well and treat it as your own even if you bought the rights to it from someone else. Make your potential Joint Venture partner feel that they are communicating with the right person. Write the first letter to your potential Joint Venture partners asking for their permission to view your proposal. Don’t enclose any further details until you get their permission. The point is that you don’t want your potential partner to have the license to say “no” just yet – not until he is really interested in listening to your offer. To assure your potential Joint Venture partner that you are not spamming their mailbox, make a special of their name, their e-zine name, and their URL. Don’t forget to quickly introduce yourself at the start of your letter.
Full details can range from about your product, how much you plan to pay your Joint Venture partner for every copy of your digital product sold, and how your partner can benefit from this venture. If there is a sample of the product available, you can attach to the mail for your potential partner’s review. In your Joint Venture proposal, write more on benefiting your partner than about yourself or even your product for that matter. You are making the first approach to your potential partner. He, like many other Internet Business owners, may be very busy with his own commitments and projects so he will definitely like to know what is in for him. If he finds you’re just wasting his time on something not worth his time, he will just reject your proposal. Remember, it’s easier for him to say no!
Be sure to equip your Joint Venture partner with the marketing materials necessary to promote the product on your behalf. If the marketing materials can’t be installed into the affiliate program, follow-up with your Joint Venture partner after the sign up to give him the marketing materials. NOTE: While you may have written a few proposal templates before sending them out, you will do well to write the letters in a more personal tone. Your letters can change slightly in terms of how you address your potential partners and their needs.
Recruit as many Joint Venture partners as you can The power is in the numbers. You might have to motivate them from time to time, too, because they are just as human as anyone else. You can make your affiliate program 2-tier to encourage your Joint Venture partners to refer other Joint Venture partners in their network of contacts thus increase your marketing power manifold. At the bottom of your proposal letters, include P.S. (Post-scripts) to summarize your letter and push your potential partner to take action NOW by signing up for your affiliate program. Remind your potential Joint Venture partner that should they have any questions, you will be glad to help. You won’t mind helping a partner who is going to help you succeed, would you? Also, when discussing a mutual benefit arrangement with your potential Joint Venture partner, stress on a win-win-win situation rather than the usual win-win situation that most people talk about. Some potential partners are responsible e-zine publishers who cares a lot for their subscribers so don’t forget to include their subscribers into the win-win-win situation. Remember that their subscribers are also going to help make the whole venture a success. Your potential partner wins when he makes successful sales. His subscribers win when they purchase a quality product useful for their own purposes. YOU only win when both your Joint Venture partner and his subscribers win.
Viral Marketing
In the report, you provide free but useful information on a subject having to do with the product you are selling. Use the free report to up-sell your Resell Rights product.
This will encourage other people to pass your free report around because the attractive part about your report is that they can also earn a commission for every copies of your resell right product sold.
Don’t put it in the form of an advertisement where possible. This is because by recommending your resell right product as a solution to your reader, he will be more likely to click on the link to the sales letter where he can learn more about your product and how it can solve his problems or benefit him.
Source for friendly membership sites and ask their webmasters’ permission to include your free report in the member’s area You can also use this opportunity to tell them that this is a chance for them to earn commissions for every copy of your product sold as a result of their members buying through the report in their member’s area. In other words, you encourage membership site owners to be your affiliates as well as putting your free report in other people’s membership sites for exposure at no expense. More often, membership site owners appreciate quality contributions from others.
One, you get to give your free report away and since it is architected to be viral in nature, you can count on other people to give your report away for you or become your affiliate (if such an offer is present in your free report). When you earn your subscribers, you can include them in your e-zine or mailing list to endorse your product with Resell Rights at a later time.
Writing Articles Writing articles is a great way to drive traffic to your website, get established as an expert in your field and get your name out to thousands of people which will establish credibility. Here are some tips on writing articles: Write articles with helpful information but are related to the product you are selling Make an effort to include a few vital keywords in every article you write. For instance, if your target market is writers, you can include the words “copywriting”, “ghostwriting” and “writing” in every article. Your resource box should include a link to your product’s sales letter thus drawing targeted prospects to your web page.
Not only the chances of it getting rejected by article directories are high, e-zine publishers tend to avoid sharing your articles with their readers.
Include a short description of yourself and a link to your product’s sales letter in your resource box. Interested e-zine publishers will take and reprint your article(s) in their own e-zines, giving you exposure and if done right, this method can generate targeted traffic to your sales letter via your resource box. To have this done right, your article must provide useful information and is of the same theme as the product you acquire to rights to resell.
Most e-zine publishers prefer to choose an article not too short and not too long either for their reprinting purposes to share with their own base of subscribers.
Create web pages with content related to the product you are selling. The more relevant your web site is to your product, the more targeted your prospects are when you channel them to your sales letter through links and banner ads. This will improve your conversion rate as well. You can get a free blog account at Blogger.com.
The minimum posting frequency should be once a week. When you start posting at your blog for the first time, include a minimum of 20 to 30 posts to start with. Your posts can consist of short articles (150-300 words), news, and updates related to the Resell Rights product or the nature of the product.
The logic behind this is that it will be easy for people to search your blog via search engines. Secondly, if you are subscribed to Google AdSense, your Google ads are more focused, too.
As long as they have reprint rights and that you include their authors’ resource box, you can use other people’s articles from public article directories or other blogs to post on your blog.
In return, you can allow them to post a short advertisement under their articles or posts. If the news posters are sufficient to lift you off your posting work, you can focus on driving targeted traffic to the blog.
RSS, or Really Simple Syndication, allows you to publish your content on other people's websites. You can create a feed that contains details about the products you offer and submit it to major RSS feed directories.
Forums are like online communities, and you should take advantage of these communities by participating in discussions and letting people know about your website in your signature. A great internet marketing forum you should join is the warrior forum at http://www.warriorforum.com/forum
You should participate in forums with the intention of helping forum members or exchange useful information. While most forums are against blatant advertising in posts, you are usually allowed to post your advertisements in your signature file. This is where you can place a link to your Resell Right product’s sales letter. You can easily search for forums where your prospects are through search engines. Be sure to include these keywords in your search: “forum”, “discussion board”, and “newsgroup”.
If there is a section in the forum dedicated to articles, post your article in effort to help other forum members This is a good chance to first prove your worth and credibility. Furthermore, when you have something to offer, people are more likely to trust a person of credibility. When starting out, actively participate in a maximum of two forums only. You don’t want to spread your attention far and wide. You need to focus. Avoid jumping forums if possible. AndLeave the forum only if the forum is inactive or the forum has poor quality prospects. Also, If you are on the hunt for Joint Venture partners, you can PM (Private Message) potential partners in forums. However, do make a special mention of their name and their web site, if any, so that your message won’t be classified as “spam”.
Not only will your marketing effort be in vain, you might be banned from posting in the same forum in future and your reputation and credibility will be damaged. For some peculiar reasons, you will find people still do this everyday. Don’t join them!
Tips on Traffic Exchange Programs Leverage your earning credits by downloading Crazy Browser at http://www.crazybrowser.com/download.htm This way, you can surf in as many Traffic Exchange programs as possible, allowing you to earn more credits at the same time.
If your Resell Rights product does not fall in either category, you should refrain from using Traffic Exchange programs as naturally, webmasters and Internet Marketers are only attracted to solutions related to their own field.
Your marketing plan details what out you want to do with your product, how and where you intend to sell it. Decide and study who your target market is. Also decide how you are going to reach to them (without spamming, of course). Announce and promote the product in your mailing list. The bigger and more responsive your subscriber list is, the more sales you can make. You can make your money within hours. And always refrain from spamming! This is probably one of the Internet Marketer’s biggest sins on the Internet. Not only does it damage your credibility, you might also damage the reputation of the original product creator and in worse cases, your Resell Rights license might be terminated and legal action can be taken against you.
Buy advertising space in e-zines that are either related to the topic of your product or are dedicated to Resell Rights. Be sure you have the budget to advertise a few times as like with any other advertisements, it takes time to get noticed.
build a master page linking to all the mini-sites containing the sales letter for every product. This is very similar to an affiliate’s tactic, but you get to earn 100% for every product sold. Be sure that the Master page has one theme. If your theme is about cooking, therefore all of your resell right products must be about cooking. Edit your Thank You page to include an advertisement or a recommendation to another product or service you either own or an affiliate of. This is called back-end selling. You can earn more from the same customers provided they are useful and is what your customer needs or will need in the near future. This is a similar tactic that McDonald’s crew members use to increase their sales with a few extra words: “Would you like to add some fries to your order?” Use it for yourself, too!
Normally, charges are incurred to do so. However, this will profit you in the long run when your same customers buy another product or subscribe to a service as a result of your referral, allowing you to either earn commissions or recurring income. Business lives on repeat customers!
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